Introduction and Strategies of Data Analysis in Research


What is Data Analysis?

The systematic application of statistical and logical techniques to explain the information scope, modularize the information structure, condense the data representation, illustrate via pictures, tables, and graphs, and judge statistical inclinations, probability data, to derive purposeful conclusions, is thought of as information Analysis. These analytical procedures alter us to induce the underlying abstract of information may be a continual process; this makes data analysis a continuous, unvarying method wherever the gathering and performing data analysis at the same time. Guaranteeing information integrity is one every of the essential elements of data analysis.

There are varied examples wherever data analysis is employed starting from transportation, risk, and fraud detection, client interaction, planning health care, web search, digital advertisement, and more.

Considering the instance of health care as we’ve got detected recently that with the happening of the pandemic Coronavirus hospitals face the challenge of header up with the pressure in treating as several patients as potential, considering data analysis permits to observe machine and information usage in such eventualities to attain potency gain.

Before diving from now on in-depth, build the subsequent pre-requisites for correct data Analysis:

• Ensure availableness of the required analytical skills

• Ensure applicable implementation of data collection strategies and analysis.

• Determine the statistical significance

• Check for inappropriate analysis

• Ensure the presence of legitimate and unbiased abstract thought

• Ensure the responsibility and validity of data, data sources, data analysis strategies, and inferences derived.

• Account for the extent of research

Data Analysis strategies

There are two main strategies of data Analysis:

1. Qualitative analysis

This approach principally answers questions like ‘why,’ ‘what’ or ‘how.’ every one of those questions is self-addressed via quantitative techniques like questionnaires, attitude scaling, normal outcomes, and more. Such kind of analysis is typically within the sort of texts and narratives, which could conjointly include audio and video representations.

2. Quantitative analysis

Generally, this analysis is measured in terms of numbers. The information here gifts itself in terms of measurement scales and extends them for a lot of statistical manipulation. 

The other techniques include:

3. Text analysis

Text analysis may be a technique to investigate texts to extract machine-readable facts. It aims to create structured information out of free and unstructured content. The method consists of slicing and dicing a lot of unstructured, heterogeneous files into easy-to-read, manage and interpret data pieces. It’s conjointly referred to as text mining, text analytics, and information extraction.

The ambiguity of human languages is that the biggest challenge of text analysis. for instance, humans understand that “Red Sox Tames Bull” refers to a baseball match, however, if this text is fed to a pc while not background, then it might generate many lingually valid interpretations, and generally folks not curious about baseball might need to bother understanding it too?

4. Statistical analysis

Statistics involves data collection, interpretation, and validation. Statistical analysis is that the technique of activity many statistical operations to quantify the data and apply statistical analysis. Quantitative data involves descriptive information like surveys and observational data. It’s conjointly referred to as a descriptive analysis. It includes varied tools to perform statistical information analysis like SAS (Statistical Analysis System), SPSS (Statistical Package for the Social Sciences), Stat soft, and more.

 5. Diagnostic analysis

The diagnostic analysis may be a step additional to statistical analysis to produce a lot of in-depth analysis to answer the questions. It also remarked as root cause analysis because it includes processes like information discovery, mining, and drill down and drills through.

The diagnostic analysis may be a step additional to statistical analysis to produce a lot of in-depth analysis to answer the questions. It’s also referred to as root cause analysis because it includes processes like information discovery, mining, and drill down and drill through.

The functions of diagnostic analytics constitute 3 categories:

• Identify anomalies: once the activity statistical analysis, analysts are needed to spot areas requiring additional study per se information raises questions that can’t be answered by observing the data.

• Drill into the Analytics (discovery): Identification of the information sources helps analysts make the case for the anomalies. This step typically needs analysts to seem for patterns outside the existing information sets and needs pulling in information from external sources, therefore distinctive correlations and decisive if any of they are causative in nature.

• Determine causative Relationships: Hidden relationships are uncovered by observing events that may have resulted within the identified anomalies. Probability theory, regression analysis, filtering, and time-series information analytics will all be helpful for uncovering hidden stories within the information.

6. Predictive analysis

Predictive analysis uses historical information and feds it into the machine learning model to seek out important patterns and trends. The model is applied to the present data to predict what would happen next. several organizations like it attributable to its varied benefits like volume and kind of information, faster and cheaper computers, the easy-to-use software system, tighter economic conditions, and a necessity for competitive differentiation.

The following are the common uses of predictive analysis:

  • Fraud Detection: Multiple analytics methods improve pattern detection and prevent criminal behavior.
  • Optimizing Marketing Campaigns: Predictive models help businesses attract, retain, and grow their most profitable customers. It also helps in determining customer responses or purchases, promoting cross-sell opportunities.
  • Improving Operations: The use of predictive models also involves forecasting inventory and managing resources. For example, airlines use predictive models to set ticket prices.
  • Reducing Risk: A credit score that is used to assess a buyer’s likelihood of default for purchases is generated by a predictive model that incorporates all data relevant to a person’s creditworthiness. Other risk-related uses include insurance claims and collections.

7. Prescriptive Analysis

Prescriptive analytics suggests various courses of action and outlines what the potential implications could be reached after predictive analysis. Prescriptive analysis generating automated decisions or recommendations require specific and unique algorithmic and clear direction from those utilizing the analytical techniques.

Data Analysis process

Once you started to gather information for analysis, you’re inundated by the quantity of information that you simply realize to create a transparent, compact decision. With most data to handle, you wish to spot relevant data for your analysis to derive a correct conclusion and create informed selections. The subsequent straightforward steps help you determine and type out your data for analysis.

 1. Data requirement Specification – outline your scope:

  • Define short and easy questions, the answers to that you finally have to be compelled to make a decision.
  • Define measurement parameters
  • Define that parameter you are taking into consideration and that one you’re willing to negotiate.
  • Define your unit of measurement. Ex – Time, Currency, Salary, and more.

2. data collection

  • Gather your data based on your measurement parameters.
  • Collect data from databases, websites, and lots of alternative sources. This data might not be structured or uniform, which takes us to follow steps.

3. data processing

  • Organize your data and ensure to add side notes, if any.
  • Cross-check data with reliable sources.
  • Convert the info as per the dimensions of measurement you’ve got outlined earlier.
  • Exclude irrelevant data.

4. data Analysis

  • Once you’ve got collected your data, perform sorting, plotting, and distinctive correlations. 
  • As you manipulate and organize your data, you’ll need to traverse your steps once more from the start, wherever you’ll need to modify your question, redefine parameters, and reorganize your data.
  • Make use of the various tools available for data analysis.

5. Infer and Interpret Results

  • Review if the result answers your initial questions
  • Review if you’ve got thought of all parameters for making the decision
  • Review if there’s any preventive issue for implementing the decision.
  • Choose data visualization techniques to speak the message higher. These visualization techniques are also charts, graphs, color coding, and more.
  • Once you’ve got an inference, continuously remember it is merely a hypothesis. Real-life scenarios could continuously interfere together with your results. within the method of data analysis, there are a couple of connected terminologies that identity with totally different phases of the process.

1. data mining

  • This process involves strategies to find patterns within the data sample.

2. data Modelling

  • This refers to however a company organizes and manages its data.

Data Analysis Techniques

  • There are totally different techniques for data Analysis depending upon the question at hand, the sort of information, and also, the quantity of information gathered. everyone focuses on methods of taking onto the new data, mining insights, and drilling down into the information to transform facts and figures into deciding parameters. consequently, the various techniques of information analysis is categorized as follows:

1. Techniques based on mathematics and Statistics

  • Descriptive Analysis: Descriptive Analysis takes into consideration the historical data, Key Performance Indicators, and describes the performance based on a selected benchmark. It takes into consideration past trends and the way they may influence future performance.
  • Dispersion Analysis: Dispersion within the area onto that a data set unfolds. this system allows data analysts to work out the variability of the factors below study.
  • Regression Analysis: this system works by modeling the link between a variable quantity and one or additional independent variables. A regression model is linear, multiple, logistic, ridge, non-linear, life data, and more.
  • Factor Analysis: this system helps to determine if there exists any relationship between a collection of variables. during this method, it reveals alternative factors or variables that describe the patterns within the relationship among the first variables. factor analysis leaps forward into helpful clustering and classification procedures.
  • Discriminant Analysis: it’s a classification technique in data processing. It identifies {the totally different|the various} points on different teams based on variable measurements. In simple terms, it identifies what makes 2 teams totally different from one another; this helps to spot new things.
  • Time Series Analysis: during this quiet analysis, measurements are spanned across time, which provides us a group of organized data called time series.

2. Techniques based on artificial intelligence and Machine Learning

Artificial Neural Networks: a Neural network may be a biologically-inspired programming paradigm that presents a brain image for process information. an artificial Neural Network may be a system that changes its structure based on information that flows through the network. ANN will settle for screaming data and are extremely correct. they’ll be thought of extremely dependable in business classification and prediction applications.

  • Decision Trees: because the name stands, it’s a branchy model that represents a classification or regression model. It divides information set into smaller subsets at the same time developing into a connected call tree.
  • Evolutionary Programming: this system combines the various styles of data analysis using organic process algorithms. it’s a domain-independent technique, which might explore ample search space and manages attribute interaction terribly with efficiency.
  • Fuzzy Logic: it’s a data analysis technique based on a probability that helps in handling the uncertainties in data processing techniques.

3. Techniques based on visualization and Graphs

  • Column Chart, Bar Chart: each of these charts is wont to gift numerical differences between classes. The column chart takes to the peak of the columns to mirror the variations. Axes interchange within the case of the bar graph.
  • Line Chart: This chart is employed to represent the change of data over an eternal interval of your time.
  • Area Chart: this idea relies on the line chart. It in addition fills the area between the polyline and also the axis with color, therefore representing higher trend information.
  • Pie Chart: it’s wont to represent the proportion of different classifications. It’s solely appropriate for less than one series of data. However, it is created multi-layered to represent the proportion of data in several categories.
  • Funnel Chart: This chart represents the proportion of every stage and reflects the dimensions of every module. It helps in examination rankings.
  • Word Cloud chart: it’s a visible representation of text data. It needs a large quantity of information, and therefore the degree of discrimination must be high for users to understand the most distinguished one. it’s not a very correct analytical technique.
  • Gantt Chart: It shows the particular temporal arrangement and therefore the progress of activity in comparison to the wants.
  • Radar Chart: it’s wont to compare multiple quantity charts. It represents that variables within the data have higher values and that have lower values. A radar chart is employed for examination classification and series along with proportional representation.
  • Scatter Plot: It shows the distribution of variables within the variety of points over an oblong organization. The distribution within the data points will reveal the correlation between the variables.
  • Bubble Chart: it’s a variation of the scatter plot. Here, additionally to the x and y coordinates, the world of the bubble represents the third value.
  • Gauge: it’s a kind of materialized chart. Here the size represents the metric, and therefore the pointer represents the dimension. It’s an appropriate technique to represent interval comparisons.
  • Frame Diagram: it’s a visible illustration of a hierarchy within the form of an inverted tree structure.
  • Rectangular Tree Diagram: this method is employed to represent hierarchical relationships however at a constant level. It makes economical use of the area and represents the proportion represented by every rectangular area.


  • Regional Map: It uses color to represent value distribution over a map partition.
  • Point Map: It represents the geographical distribution of data within a variety of points on a geographical background. once the points are constant in size, it becomes purposeless for single data, however, if the points are as a bubble, then it, in addition, represents the scale of the data in every region.
  • Flow Map: It represents the connection between a flow space and an outflow space. It represents a line connecting the geometric centers of gravity of the spacial parts. the utilization of dynamic flow lines helps reduce visual clutter.
  • Heat Map: This represents a load of every purpose during a geographical area. the color here represents the density.

Data Analysis Tools

There are many data analysis tools accessible within the market, each with its own set of functions. the choice of tools must always be supported by the type of study performed, and therefore the type of data worked. Here may be a list of a number of compelling tools for data analysis.

1. Excel

It has a spread of compelling options, and with further plugins put in, it will handle an enormous quantity of information. So, if you have got knowledge that doesn’t return close to the many information margins, then stand out as maybe an awfully versatile tool for data analysis.

2. Tableau

It falls beneath the bi Tool class, created for the only real purpose of data analysis. The essence of Tableau is the Pivot Table and Pivot Chart and works towards representing data within the easiest means. It in addition incorporates a data cleanup feature besides good analytical functions.

 3. Power BI

It at the start started as a plugin for a standout, however shortly, detached from it to develop in one amongst the foremost information analytics tools. It comes in 3 versions: Free, Pro, and Premium. Its PowerPivot and DAX language will implement refined advanced analytics the same as writing stand out formulas.

4. Fine Report

Fine Report comes with a simple drag and drops operation, that helps to style varied varieties of reports and build an information call analysis system. It will directly connect to all types of databases, and its format is similar to it to stand out. in addition, it additionally provides a spread of dashboard templates and several self-developed visual plug-ins libraries.

5. R & Python

These are programming languages that are terribly powerful and flexible. R is best at statistical analysis, like statistical distribution, cluster classification algorithms, and regression analysis. It additionally performs individual predictive analysis like client behavior, his spending, things most well-liked by him based on his browsing history, and more. It additionally involves ideas of machine learning and artificial intelligence.

6. SAS

It is a programming language for data analytics and information manipulation, which might simply access data from any supply. SAS has introduced a broad set of client identification products for the internet, social media, and promoting analytics. It will predict their behaviors, manage, and optimize communications.


This is a whole beginner guide regarding what’s data Analysis? data analysis is that the key to any business, whether or not or not it’s initiating a brand new venture, creating promoting choices, continued with a selected course of action, or going for a whole shut-down. The inferences and therefore the statistical probabilities calculated from data analysis facilitate to base the foremost vital choices by ruling out all human bias. totally completely different analytical tools have overlapping functions and different limitations, however, they’re additionally complementary tools. Before selecting a data analytical tool, it’s essential to require into consideration the scope of labor, infrastructure limitations, economic practicability, and therefore the final report to be prepared.

Leave a Reply

Your email address will not be published. Required fields are marked *